The end of objectivity?

In an essay titled "The End of Objectivity in New Journalism Era: A Good Thing?", Editor & Publisher's Joe Strupp takes on the deep subject of objectivity -- presenting both those who think it doesn't exist and traditionalists who believe it's worth striving for -- with a nicely-balanced look at how journalism has changed (has it?) in our new media environment. Undeniably, the proliferation of opinion vehicles has changed the public's perception of objectivity. But is that necessarily a bad thing? With proper labeling, I don't mind the change. But I still think we should strive for objectivity in anything labeled (or branded) as news. Anyway, for a truly objective account of what the essay says, read it.