Philly newspapers start local music website

I've criticized many old media companies, especially newspapers, for doing little beyond cutting staff and offerings to customers, to build readership. At the same time, some are working with new media to build a new form of company. Now comes a story from Philadelphia where the newspapers are starting a website offering both free and available for download streaming music and videos of local groups. The Philadelphia newspapers are returning to their local roots, and trying things. That I applaud.

I think it's worth mentioning that the newspapers aren't conceding all their subscribers to the web. They don't post all articles automatically. They post their news stories, but not all columns and features. I think this is well worth trying. Clearly this is one old media company that's not going quietly into the dark.