Wednesday, December 24, 2008

Should newspapers go the nonprofit route?

Editor & Publisher columnist Joe Mathewson suggests newspapers look at nonprofit models if they really are hurting. He offers a couple of examples. They could also think about employe ownership as a model. Oh, yes. That's what the Milwaukee Journal Co. was back when its newspapers were honored, its radio and television stations on top of the ratings, it never laid off anyone (even during the Great Depression), and its stock price increased every month. In other words, before the current management (how is it still in office?) took the company public a dozen years ago.

Be that as it may, nonprofit might well be a saving business plan. I'd certainly explore it before just shutting the doors as a few publishing companies threaten.

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