Tuesday, December 2, 2008

A question for newspaper executives

Not news, especially, but good comments about how newspaper executives seem to believe their critics and are dumbing down their product. They come from a layed-off journalist and, surprise, surprise, were spiked by his former publication.  The question that should be asked repeatedly of newspaper folks: What's your game plan for your most valuable -- and profitable product -- the printed newspaper? Do you have any?

I see a lot of innovation in online and a lot of just cutting and slashing in print. Why not try to innovate in print as well? Do you really think you're going to get me to continue subscribing by cutting your quality staff, offering only long, often dull and even more often, of no interest to me at all, investigative stories but no good, innovative writing on things I care about.

Why not have your print newsrooms suggest some innovative coverage? Most newspapers have the staff to innovate. Why not try?

No comments: