Wednesday, April 15, 2009

Time CEO believes magazines will be "strong" in the future

Time CEO Ann S. Moore expressed her belief that magazines will recover from the current problems and prosper in the future. "I'm absolutely sure that the Time Inc. brands I'm working on will be strong long after we're gone," she told an industry group. Among the things she said was something that directly applies to college journalism students: "The need for trusted editing skills is not going to go away." There was a lot of interesting observations in her talk, among them the toll on productivity of email. I'd add Twitter, Facebook and other social media to that. The industry used to talk about time pressures. Now everyone seems to want to suggest moving into new platforms. Some of these new social media, I suggest, will be the 8 tracks and digital audio recordings of the future.

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