The Milwaukee Journal Sentinel has been doing a lot of good things lately (let's hope possible upcoming staff cutbacks won't kill its momentum), and I'm especially pleased to note one move it's doing this week to promote its print product. On its website is a photo of a Milwaukee drug lord. Under a line reading "Special Report, Print Exclusive, Preacher's Mob" is this:
"Michael Lock was a gifted preacher with seemingly legitimate businesses. He also operated one of Milwaukee's most vicious, diversified criminal operations. Read about Lock's rise and fall in our five-part series, available now in print and online starting Wednesday.
The print edition says the same thing: The story will come online, but you can get it earlier in the print edition. This follows a trend in other cities, for example, the Minneapolis Star-Tribune, where news stories are posted as they arrive in the newsroom, but some features, columns and the more entertaining parts of the newspaper are available either only in print or earlier in print. It's a way of combating the mistake newspapers made early on by giving away their product free.
For an opposing view, David Carr in the New York Times suggests that even walling off some content won't save print newspapers. It's interesting that it appears in a print publication. Generally those who see no future for print are already digital only -- and being read by a fraction of those who read print newspapers.
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