Saving newspapers, Forbes columnist's take

Writing under the title "Newspapers Can Be Saved," Forbes columnist Lauren Rich Fine calls upon newspaper managements to rethink their strategies, newspaper reporters to relax a bit and get out among their audience, and newspaper ad salespeople to sell, sell, sell. She correctly notes that the problem with newspapers isn't losing audience (which is still primarily staying with print and didn't bring in all that much money anyway) but losing revenue as the advertising market tanks. (She doesn't note that it's tanking for everyone, not just print newspapers.) While still representing some old views, this column is a welcome dose of reality.