I've long felt that Ad Age magazine, noted for covering the advertising industry, should also be noted for its excellent analysis of the American scene. Today, it spotlights "5 Media Bright Spots," places where media plans are working. They are Martha Stewart Living magazine's digital unit, HBO, the website Gawker.com, Clear Channel's streaming audio, and Family Circle magazine, which boasts that it's September issue is its largest ever.
A side note about HBO, which I've long felt was showing some of the wisest media management around. It's a pay channel, which conventional wisdom says is the first thing cut in tough times. But it's adding customers. Paying customers. I think it's proof that Americans will pay for quality. I used to argue with a Journal Sentinel columnist that quality would pay off in the long run, and that media companies should push quality in bad times. HBO proves that.
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