Tuesday, September 29, 2009
Americans object to advertiser online tracking
A new study finds that two-thirds of Americans object to online tracking by advertisers, and that number rises the more they know about what's happening. As I've commented in the past, hubris (especially the kind taught in our business schools) is the biggest danger to new media growth. That's hubris as in assuming that it doesn't really matter what people think, they will just line up like sheep no matter the invasions of privacy. (And, yes, I know that Google tracks my e-mail keystrokes; I just haven't decided what to do about it.)
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