Friday, November 27, 2009

Social media has two faces

Very interesting blog post points to some of the problems with social media for marketers (and the rest of us). Sure, it can really help a product, but it can also really hurt if some in the "community" turn against it. It includes research showing that people who are most involved with a product by, say, commenting on it or interacting on a web site, are the most knowledgeable but also the most critical of it. Nice to have something to think about the day after Thanksgiving.

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