Monday, November 30, 2009

Ad spending optimism rebounds

For some time, observers have wondered whether the decline in advertising was a consequence of poor media performance or poor economic performance. MediaPost reports today that it seems to be the latter, since ad executives report the highest level of optimism since before the recession hit.
Now someone needs to tell the media companies so they'll quit committing suicide by attrition and start giving us consumers a reason to buy their product.

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