Tuesday, December 1, 2009

Newspapers oppose online "opt-in" advertising strategy

Depending on what point of view you have, newspapers are weighing in on one of the hot topics of the day -- behavioral targeted advertising -- on the side of the devil or that of the angels.
The Newspaper Association of America is urging the federal government not to follow an "opt-in" strategy for such advertising. "Opt-in" means that consumers can't be targeted unless they specifically allow it. It's the opposite of the "opt-out" strategy used in telephone marketing (another area where the newspaper industry has sided against most consumers).

1 comment:

willson said...

This is a very interesting post, and the comments are also fantastic to read. I’ll have to have a little re-think about my own contact form on our new website, as this poses some interesting questions!
online marketing