Tuesday, December 8, 2009

Email discussion continues

The debate about whether email is dying continues, with one veteran Internet marketer still seeing it as the preferred method of contacting potential customers. It's not that the marketer, Eric Kirby, is opposed to other methods -- in fact he cites a recent Outback Steakhouse promotion on Facebook as a great example of using social media -- but that it's still the widest used platform with little change in usage (87 percent of people prefer it, he says). In fact, the Outback promotion was used to gain email addresses.

Frankly, email works, it's worked for a long time, and it makes sense for those of us who can't (or won't) check Twitter or Facebook multiple times a day. For media folks, keeping track of how people communicate is vital, so this discussion is important.

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