Monday, December 7, 2009

If rumors are enough for you. . .

I love well-thought-out lines that really nail a thought so I wanted to share this from Christoph Keese, head of public affairs and an architect of the online strategy followed by the publishing giant Springer (publisher of Europe's biggest daily newspaper). Talking about the need for journalism, he said: “A highly industrialized world cannot survive on rumors."

Keese wants publishers to work with Internet companies to create a “one-click marketplace solution” for their online content with Internet gateways displaying links to newspaper articles, videos and other content from a variety of providers, as search engines do now. But some of the items would include something new: a price tag.

Free journalism is an example of getting what you pay for (see most newspapers, which are in the process of slashing their staff members by the scores or, even cheaper, Internet websites depending on free reporting). If you think rumors are enough news for you, please come by just about any McDonald's or bagel restaurants in the morning and listen to the fact-free zone. I am stunned at what I hear that passes for fact.

1 comment:

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