Thursday, September 2, 2010

Newspapers aren't going away, innovator says

Another day, another story on newspapers. But this essay in AdWeek, by
Rishad Tobaccowala is chief strategy and innovation officer at VivaKi, is both interesting and offers some good thoughts.

The money quote: "There is a high likelihood that the legacy packaging of the news industry, the newspaper, will become less relevant to most folks; I also predict that the industry's product and services will become more relevant."

Tobaccowala suggests the newspaper industry will grow by continuing changes in newspaper culture, technology, partnering and focus.

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