Friday, September 3, 2010

Publishers using new tools to match consumers/media content

Meanwhile, in a really intriguing post with deep implications for both producers and consumers of media, eMedia Vitals says that publishers are quickly adopting strategies and tools to personalize their content.

New tools that are being used include social media, current and past viewing to build a consumer's profile and use that to offer suggestions. It's similar to the music site Pandora, which suggests music based on your preferences.

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