I have mixed feelings about the report today of McClatchy Co. cutting hundreds of positions. On the one hand, the company had a very rough financial first quarter this year, so I'm sure the beancounters both within the company and on Wall Street are screaming for cuts. On the other hand, I'm convinced content is king and without original content the long-term prospects for a media company are nil. Unfortunately newspapers (along with most other companies, which is one reason the economy is in the tank; it's even worse now that we've turned our state governments over to the same short-term thinking) haven't been able to grasp long-term thinking for quite a while.
The good thing is that journalism will survive. It's facing economic changes, but it's thriving in many new media venues and at more than a few newspapers that are thinking strategically. Content is king, and journalists are trained to provide solid content. And that's a good thing.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment