More evidence of the importance of content

Interesting New York Times piece on how the Drudge Report drives more viewers to top news sites than even the vaunted Facebook. What makes it interesting is the reason: Drudge, according to the story, is "the best wire edit0r on the planet." In other words, it's the site's content.

There's a lot more. He keeps the site simple. He links liberally. His stories are not "sticky," in other words they give you enough that you want to read more (kinda what I try for; I want you to read the stories I link to). So go do it already.