Thursday, July 7, 2011

Make that a big oooooppppsssss

Meanwhile, while continuing to write about a court trial that I deliberately did not follow until the verdict, the story of what happened to Entemann's when it's social media company fired off the Tweet at right without thinking (and I do mean without thinking) shows once again that you need to be on top of your game if you are trying instant marketing.

This story tells what happened well. The moral is that a cute phrase isn't always a good one.

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