Interesting interview with former NBCU chief Jeff Zucker in which he explains how MSNBC came to be "liberal." It wasn't a deliberate reaction to Fox News' right-leaning stance, he said, it just sort of happened. Keith Olbermann's show was a hit, so they added a companion left show, then another.
What makes it most interesting is that, unlike Fox, Zucker doesn't try to said MSNBC is "fair and balanced." He admits the slant. I don't think Fox can, although there is nothing wrong with advocacy media -- if it admits it's an advocate.
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