Wednesday, October 5, 2011

Facebook officials say new design helps advertisers

For a long time I've been waiting for evidence that online branding advertising works. Click-troughs work, although evidence is spotty on that, but I've not seen any evidence that branding work.

Facebook officials are claiming that their new design will "boost sharing activity and create new opportunities for advertisers." The idea is that the timeline will allow advertisers to link to products my friends "like" and are purchasing. We assume that will push me to buy (in fact, Facebook officials said a friend's "liking" a product increased the chances I will use it by 51 percent). Still no hard evidence.

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