Monday, October 17, 2011

Despite paywall, Times' readership rises

Despite setting up a paywall, the New York Times reports that Internet readership actually rose 2.3% as measured by unique visitors. Page views have head steady in the U.S. although they have dropped overseas, according to Jim Roberts, Times assistant managing editor for digital.

Look for this to increase the pressure for paywalls. Rumor has it that the Milwaukee Journal Sentinel will move that way soon.

No comments: