Monday, October 17, 2011

Tablets whet appetite for news, study finds

Tablet users -- no surprise here -- are more active consumers of news than they were using other forms of content delivery (I hate calling stories content and newspapers a delivery system, but that's what they are), according to a Poynter report.

Findings include:
  • 63 percent of people said tablets lead them to rely more on traditional news providers and less on news aggregators.
  • Tablets enhance the appetite for news. Fifty-nine percent said they access national or local news more often since they got a tablet. Seventy-eight percent said they follow a larger volume of news stories, and a greater variety of topics than before.
It, along with the earlier Times' report, indicates that the public doesn't really care how they get their news. They just want it. I've also felt for some time that exposure to news in any form whets the appetite for more. This is proof, I believe.

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