Monday, January 23, 2012

Newspaper industry should look at cable TV's past

So what is the future for newspapers? An interesting essay by Nathan Myhrvold on Bloomberg View says newspapers should look at how cable television built a market even with free competition.

The answer: Quality and quantity of content.

He asks: "Could newspaper journalism likewise entice readers to pay for online news? People like quality journalism, so I believe that, ultimately, they can be persuaded to pay for it. But as with cable, the price will have to start low; it can then inch upward as the public gradually accepts the new business model."

Of course, the newspaper industry is headed the other way by cutting staff, which means less quality and quantity.

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