Monday, January 23, 2012

Tablets continue cutting into print sales

I've had this sneaking feeling ever since seeing the first tablet that it was the future of news media delivery. Nothing has dissuaded me from that belief.

Latest evidence is research reported on that showed professionals owning tablets are using much less printed product. In fact, 72 percent are buying fewer newspapers, 70 percent are buying fewer books, and 49 percent fewer DVDs.

And, by the way, Robert Andrews of gets special props for using "fewer than" rather than the incorrect "less than" you generally see.

A related story in the New York Times showed that ownership of tablets and e-readers almost doubled over the holidays. 'Tis true even in the Byers/McBride/Caspari household, which now boasts an iPad being used mostly as an e-reader. A Kindle Fire is on the horizon.

No comments: