Friday, February 24, 2012

Gannett adds paywalls

Gannett announced plans to erect paywalls for "scores of local community newspapers nationwide," according to reports. Nine of its community papers already have paywalls, most of the rest will be getting them now.

But not USA Today -- at least for the present. The company said it had no plans to erect a paywall for its national newspaper.

Of course, money is the reason. The company said that print and broadcast advertising revenues were way down pushing it to find other revenue sources -- like paywalls for digital.

No comments: