Friday, February 24, 2012

Wisconsin newspaper numbers hold up

Amid all the despair and gloom covering the traditional media business these days, it's nice to see a bit of facts thrown in that might dispel some of that dark cloud. The Wisconsin Newspaper Association reports that not only are there as many newspapers published in the state (similar to national reports), but readership is growing due to fast-growing digital readership.

Speaking of digital readership, sparking up a glum earnings report for the fourth quarter of last year, Milwaukee's Journal Communications, Inc., publisher of the Journal Sentinel, reported 8,800 digital-only subscribers in the month and a half since it erected a paywall with 75% of them outside the newspaper's print delivery area. Print and broadcast advertising declined, but digital advertising continues to grow.

The reader numbers -- and holding steady on number of newspapers -- isn't bad for a "dying" industry.

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