Thursday, July 12, 2012

Once again. content pays off

This study finds a direct tie between number of stories on the website and more subscription revenue.

For those of us on the content bandwagon, it's yet more proof that we're right. The report in Poynter quoted Press+ cofound Steven Brill as saying, "“If you want to sell journalism, you have to do journalism." It's logical. It's a basic tenet of journalism. It's correct.

Unfortunately, given the vast amount of really bad journalism (see next post) out there, I'd caution that it should be good stories to really add up the numbers. 

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