Tuesday, July 10, 2012

Younger people more willing to pay for news

Young people who disdain buying print media may well hold the key to the future for newspaper and magazine companies.

The reason? They're more willing to pay for digital services on tablets and smart phones, a study shows (see chart, above; other charts and the study here).  "The research suggests that, as more younger people buy tablet devices, willingness to pay money for the news products many publishers are delivering to them may grow," according to PaidContent.org. 

Perhaps most interesting is that while respondents said they weren't too interested in paying for news, they actually purchased news at a higher percentage. In other words, they don't way to consciously think about paying for news, but they will do so.

No comments: