Eric Schmidt says Google (and it's newly-acquired Double-Click ad unit) will respond to "a moral imperative" to help newspaper revenue. The key, I think, is in the seventh paragraph of this story, where it says "footing the bill to gather news and other information has become a more daunting task in recent years" as newspapers have cut back. Basically most Internet sites (including this one) are coasting along, using others' reporting. If newspapers continue down the drain, who's going to do the reporting? At least Schmidt recognizes that.
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