Interactivity rules

Poynter's Visual Voice column is touting USA Today's candidate match game for its success, saying it has had 2.5 million unique visitors since its launch. It's a example of the kinds of feature that draws web traffic, and we should do more of with the Tribune and Journal. As to the game itself, when I took it just now it told me my number one choice was a candidate who, frankly, is near the bottom of my list. No one in my three top candidates, according to the game, are named McCain or Obama. (A result quite different than when I took the incredibly fun "Belief-O-Matic" quiz on my religious and spiritual beliefs. It pretty well nailed my beliefs.)