Sure, it doesn't pay its contributors, and many of its posts aren't close to journalism, but the Huffington Post is clearly a success, and it is featured on editorsweblog.org's report on "Doing more with less." Are there lessons here? Hey, it's making tons of money, so sure there are lessons.
If I were asked (and I've not been), I'd suggest that it draws hits because of the eclectic mix of material. Because the site uses a great variety of contributors, it's content varies greatly. That's opposed to the standard media outlet (including this one) where the content is closely targeted.
The Huffington Post is a good location whether you are interested in celebrities, politics or the media -- just like newspapers and magazines used to be before the consultants took over.
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