Setting the record straight on the newspaper business

Editor & Publisher's Donna Barrett sets the record straight on what's going on in the newspaper business. Number one, she says, readership is growing, not declining. What's decline is advertising revenue, and it's mainly classified revenue that is going to the Internet. Other ad revenues are off, but that's due to the recession, not shifting ad budgets, she says.

On a related subject, traffic at newspaper sites grew 10% in the past year, Nielsen says.