Monday, August 31, 2009

ESPN move demonstrates a future for journalism

It's the start of a new school year and, once again, someone has asked me whether there is a future in journalism. My answer, after a lot of research and thought over the past few years, is that there's a bright future in journalism. In short, journalism will survive and flourish even if newspapers don't.

Today's evidence is a story that ESPN is moving quickly to fill a gap that doesn't exist yet. It's launching a web site to cover Boston sports, just as it's launching one to cover Chicago sports. The idea is that the Boston Globe, long the sports-coverage leader in Boston, may either die completely or have to cut back its coverage. Therefore, ESPN is betting, fans will look to its local site.

The point isn't whether ESPN is correct in its assumptions or not, but that there will be journalism no matter whether the newspaper continues or not.

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