Sunday, September 20, 2009

New newspaper starts -- a new ethnic newspaper

Built on the ashes of a closed newspaper, the nation's newest newspaper represents a resurgent community media. San Francisco's Nichi Bei Weekly is aimed at that community's Japanese.

It represents both good and bad news for ethnic newspapers. A survey shows a 16 percent increase in readership nationally for the papers, but, like mainstream papers, they often struggle financially as advertisers seeks cheaper alternatives despite the proven demand by consumers.

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