Why we don't take broadcast news seriously

Excellent column by Michael Massing at Columbia Journalism Review on why we don't take broadcast news seriously. He also criticizes some print heavyweights for their celebrity-fawning, especially the Washington Post's Howard Kurtz who seems to be on TV more than in print. He cites one startling statistic as an example of what's wrong with broadcast news: "Katie Couric’s annual salary is more than the entire annual budgets of NPR’s Morning Edition and All Things Considered combined."