Another survey shows high newspaper audience

     Today's episode of "Newspapers aren't dead yet no matter what the new media folks say" centers around a Scarborough survey showing that 74 percent of Americans are still reading newspapers, at least once a week. Truth is that this survey counts viewership as well as print, but the point is that newspapers are still leading the way in delivery of news to Americans.

     The report quotes  Newspaper Association of America’s president and CEO John F. Sturm saying “audience is a far more meaningful way to measure newspapers’ ability to attract a growing audience across multiple platforms.” The Scarborough research, he says, “provides further evidence that newspapers reach a highly educated, affluent audience.”