Tuesday, November 17, 2009

Magazine advertising showing mixed trends

Latest magazine advertising figures show mixed trends. Overall, ad pages are down, but they are up significantly at some publications. Among the winners: Scientific American, up 55%; Better Homes & Gardens, up 42%; Ladies' Home Journal, up 30%; Southern Living, up 29%; and Cooking Light, up 25%. Big losers: Architectural Digest, down 58%; Town & Country, down 50%; W, down 49%; and Elle D├ęcor, down 40.6%.

Seems to me that we are beginning to see some media marketers believing they can see the light and targeting publications. Or else they're guessing.

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