Latest magazine advertising figures show mixed trends. Overall, ad pages are down, but they are up significantly at some publications. Among the winners: Scientific American, up 55%; Better Homes & Gardens, up 42%; Ladies' Home Journal, up 30%; Southern Living, up 29%; and Cooking Light, up 25%. Big losers: Architectural Digest, down 58%; Town & Country, down 50%; W, down 49%; and Elle Décor, down 40.6%.
Seems to me that we are beginning to see some media marketers believing they can see the light and targeting publications. Or else they're guessing.
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