Conventional wisdom says no one will pay to read news online. Wrong, says a New York Times story. A new study by the Boston Consulting Group says that nearly half of Americans would pay. Of course, we have to have an anti-newspaper spin, and this report goes along with that pointing out that it's the lowest figure among the nine nations studied.
Nevertheless, LISTEN UP MEDIA PEOPLE, 48% of Americans said they'd pay. The story goes into needed depth reporting that a correlation can be made between willingness to pay and lack of rich, free content. Should all newspapers go behind pay barriers, watch to see how quickly people would be signing up.
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