Tuesday, November 30, 2010

Is the obit dead?

Upon the death of a daughter's friend who had been instrumental in building G.M.'s electric car, columnist James M. Naughton tried in vain to interest a couple of influential newspapers in commemorating the passing of this interesting man.

Their lack of interest caused him to wonder if newspapers' dire straits has caused them to eschew the feature obit -- even for worthy candidates -- in favor of the paid obituary, and he rightly bemoans the loss. Naughton's correct. Once again, the newspaper industry misjudges its audience, costing it yet another area that could be used to attract subscribers.

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