Wednesday, December 1, 2010

Another clash between mainstream and non-mainstream media

I suppose it's part of the big news picture but this entertainment story is more important for what it says about how mainstream media continues to miss the boat on how to use non-mainstream sources.

In short, Jay Leno's show ripped off an Internet video after promising credit (not the first time, by the way). It got called on it, and basically did the right thing in giving credit for the video (a funny montage of Taylor Swift winning awards) the next day. But why did it have to wait a day? We're in a more collaborative era now, and giving credit is easy, adds to a medium's credibility, and is ethical. So do it from the start.

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