Thursday, December 16, 2010

Debunking myths about social media sites

New study backs up earlier study in debunking some myths about social media and young adults. In short, the report says, college students may keep tuned in to a social media site like Facebook, but they use search engines to research possible purchases, not a social site.

It makes all the money being thrown at social sites look like money thrown away

1 comment:

cigelske said...

It's not really an either-or question anymore. Search sites now incorporate social findings, including friend recommendations, ratings and live twitter results: http://www.allfacebook.com/google-incorporates-shares-into-search-to-counter-facebook-and-bing-2010-10

With the rumored Google social site coming in 2011, look for these lines to be blurred even more.