New study backs up earlier study in debunking some myths about social media and young adults. In short, the report says, college students may keep tuned in to a social media site like Facebook, but they use search engines to research possible purchases, not a social site.
It makes all the money being thrown at social sites look like money thrown away
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It's not really an either-or question anymore. Search sites now incorporate social findings, including friend recommendations, ratings and live twitter results: http://www.allfacebook.com/google-incorporates-shares-into-search-to-counter-facebook-and-bing-2010-10
With the rumored Google social site coming in 2011, look for these lines to be blurred even more.
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