Ethnic media isn't keeping pace in influence

Ethnic media continue to grow in audience, but its influence isn't keeping pace, conference determines.

The numbers attract attention (57 million and growing, not counting Univision and the Black Entertainment Network power), but general audiences want to use ethnic media to sell products but don't listen to what's being said, said Félix Gutiérrez, a long-time student of ethnic media.

It's a shame since ethnic media is clearly fulfilling key roles in places like Milwaukee where it's the only media around (except for the Internet) that continues to grow. We really see that with Wisconsin's new governor effectively killing the only new industrial facility built in our central city.