Interesting story today on Internet advertising. I'm not an advertising expert, but this story raises a number of questions that I have to ask as a media observer.
Online Media Daily, quoting an online marketer's study, found that most Internet users are aware of advertising they assume is targeted at them -- but more than a third of those viewers dislike the ads with many concerned about privacy.
The study is filled with contradictory information like that, but it left me with a question for those who are advertising experts -- is it a good thing if people are aware of your advertising, but hate the ads? An anecdote: I complete online crossword puzzles most days and there is one particular advertiser whose popup ad is incredibly bothersome. I don't go to this large retailer even though I've enjoyed it in the past.
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