The best part of following the media these days is watching all the changes, and how they are playing out. For example, who would have thought that a sports network would need to rethink its policies on endorsements (who would have thought about network endorsements at all?)?
But that's what ESPN has done. Now it's new endorsement guidelines say the network will publicly reveal all endorsements by ESPN commentators. I'm still looking for someone who wants to pay a college teacher/blogger to endorse their product. My guidelines call for publicly announcing anytime I grab the money and run.
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