Thursday, April 14, 2011

Online ad revenues rebound

Online advertising revenue, after a down year in 2009, rebounded sharply in 2010, according to Online Media Daily. I guess I'm an online advertising Luddite since I don't even notice it, much less let it affect any of my purchases.

And purchases are what's driving the advertising. Retail leads the pack, according to the report, and search advertising is where the action is. After retail's 21% chunk came "telecom (13%), financial services (12%), automotive (11%), and technology (8%)."

The report went on: "The 15% growth in Internet spending outstripped other media segments last year including cable TV (14%), network TV (6%), Spot TV (3.4%), national magazines (4%) and local newspapers (down 2%)."

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