Monday, April 18, 2011

The Times as a test of media economics

The shaky economic ground of media is nowhere more evident than with the New York Times.

An AdWeek report by Katie Keola shows the problems. Although by far the top-drawing site digitally, online advertising pays so little that the Times must make it's paywall work, according to analysts. So if it doesn't pay for the biggest and, arguably, best of the news sites, how can we expect online advertising to support a robust media.

One answer: We can't -- and that comes with serious questions not only about the media but, for those who believe the media is essential for a working democracy, the world.

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