Tuesday, April 12, 2011

NY Times paywall cuts into visits

Going behind the paywall has cost the New York Times up to 15 percent of its online viewers, according to Paid Content.

The Times expected a drop, but that it would be minimal since viewers would get their first 20 articles free. But the study -- of the first 12 days' experience -- showed that page visits were off 5 to 15 percent.

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