Wednesday, August 17, 2011

Attention web designers, news works

In a sophomoricly-written piece (actually it's the stretch in the lead that I object to), Nieman Research Labs offers some excellent research and advice for news websites by examining the Los Angeles Times' website, which, it says, is showing major gains in traffic.

The report emphasizes reader engagement and constant updating, but another look at its numbers reminds me that what it's really talking about is content -- the Times is offering readers/viewers lots of content. I still think content is king. It doesn't matter if its in a blog, a story, a Tweet or whatever. If a site/stream/feed offers me something I want to know, I'll look for it.

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