One of the things I've learned over the years is the value of reading across a broad spectrum. I've also learned that magazines like Ad Age and Woman's Wear Daily have a lot of material of interest to me.
For example, WWD offers a nice piece about the lengths magazines are going to appeal to young people, including the pictured current cover of Seventeen magazine, which is offering a cover spot to regular readers (OK, it's a contest with finalists already selected). But it demonstrates the lengths magazines will go to in appealing to their target demographics. The story has some real insights into what magazine folks are thinking these days.
It also shows how unscientific these plans really are.
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